Its inception came after an attempt was made at the Turmac cigarette factory in Zevenaar, an eastern village in the Netherlands, to raise worker morale and increase worker productivity by hanging large scale paintings over the heads of employees, from the ceiling of the factory floor.
The Peter Stuyvesant Collection began in 1960 and precedes the creation of the Peter Stuyvesant Foundation, though it is better thought of as a predecessor. The sculptures were envisioned to be new and made specifically for their locations, and after their stint of six months in the city-centres, were to be auctioned off to ‘city councils, industrial and commercial organisations or private citizens’, though none of them became permanent fixtures and multiple were vandalised or destroyed. This project, directed by the Arts Council of Great Britain, commissioned sculptures which were displayed across eight different cities in the UK, the funding for which was provided by the Peter Stuyvesant Foundation in an attempt to create publicity and engagement with the corporation. The Peter Stuyvesant Foundation was established in 1965 and has played a role in public policy and arts proposals, one of which was the City Sculpture Project in the United Kingdom. (Left): Portrait of Peter Stuyvesant, the last Dutch director-general of the colony of New Netherland, from whom the brand took its name (right): advertisement of Stuyvesant cigarettes at the 1959 Bloemencorso Bollenstreek As of 2022 Peter Stuyvesant cigarettes cost R3(3 south african rands). Peter Stuyvesant and Pall Mall cigarettes went from 12.30 to 15.50 Malaysian ringgit, an increase of 3.20 Malaysian ringgit. In 2015, a tax increase in Malaysia saw Peter Stuyvesant, as well as various other BAT branded cigarettes, increase in price. The brand is sold in 55 countries and is popular in South Africa, Australia and New Zealand, as well as most parts of Europe, but is less known in the United States. In the 1980s, the brand enjoyed an increase in sales due to various advertising campaigns in cinemas and by offering the cigarettes to passengers of the Dutch airline company, KLM. The original slogan for the brand was, "The scent of the big wide world: Peter Stuyvesant." This popular slogan was created in 1958 by Swiss graphic designer Fritz Bühler, and lasted until the 1980s, when it was changed to "The taste of the whole wide world." British American Tobacco bought the brand in 2003. The Peter Stuyvesant brand was initially launched in South Africa in 1954 and later test marketed in New York in 1957 the brand was officially launched worldwide in the same year. The cigarette brand is named after Petrus Stuyvesant, Director General of New Netherland, later New York State, New Jersey, Delaware and parts of surrounding states. In Australia and New Zealand, the brand is manufactured by Imperial Tobacco. Peter Stuyvesant is a brand of cigarettes currently owned by British American Tobacco and manufactured by the American Cigarette Company. "The scent of the big wide world: Peter Stuyvesant.", "The taste of the whole wide world." ( April 2022) ( Learn how and when to remove this template message) Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. This article contains content that is written like an advertisement.
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